Project 02 · Montreal · July 2024
Cherry
Season
A love letter to slow afternoons.
Cherry Season is a love letter to slow afternoons—where pretty dresses, picnic blankets and sweet moments with the girls turn an ordinary day into something unforgettable.
Handmade crochet, flowers, cherries, bright colour and lush greenery create a world that feels romantic, playful and sun-soaked.
Creative DirectionFashion DesignStylingCreative ProductionSet & Prop Styling
Girlhood as the campaign
The visual direction focused on natural interaction rather than rigid posing. The models leaned into one another, lounged on blankets, read magazines and moved through the park as a group, allowing the images to feel intimate and spontaneous while maintaining a strong editorial composition.
Cherry Season campaign film — Fossa Productions
